As we begin talking about your craziest idea – even possibly the abstract ones, nothing is more effective than an animated explainer video to describe it. Animated explainer videos have all you need to let the world know what’s on your mind.

An animated explainer video is a type of video that helps you explain and describe pretty much anything, an idea, a product, or a process. It is suitable for startups, agencies, and enterprise industries. Also helpful in various fields, such as education to marketing purposes. 

Here are five styles of animated explainer videos to choose from:

3D Animation: is a type of animation video where the objects or props are utilized in motions to move just like those in real life.

Cartoon: like its name, cartoon is more into 2D animation. The objects’ movements are flatter and aren’t as real as those in 3D animation. However, cartoons are one of the types that are most favorable for an animated explainer video.

Motion: – also referred to as motion graphics, refer to types of video that consist of a mix of shapes, text, and images to explain something and usually is accompanied by recorder narration.

Whiteboard: even though it might sound old-school, the whiteboard style of animation is getting popular nowadays. Just like its name, the thing being explained is somehow “drawn” and explained on a whiteboard.

Screencast: you might know it as a screen recording. It’s defined as a digital recording of computer screen output that contains audio narration.

Any ideas can be explained through one of the types mentioned above. Now, let’s discover more of the 5 reasons why an animated explainer video is very promising to sell even your craziest idea.

#1. Simplifies Complex Idea and Brings it to Life

One of the major reasons is that, an animated explainer video allows you to break down a complex idea, then brings it to life. As mentioned before, even abstract ideas can be delivered solidly using icons, animations, and stories. 

Nothing is more engaging than a compelling story accompanied by eye-grabbing visuals. In addition, short and straightforward explanations are also the winning points of animated explainer videos, as people’s attention is reported to get shorter.

#2. Impressive and Helps Strengthen your Branding 

Compared to text-based explanations, an animated explainer video is more impressive. It allows your audience to have a better picture of your idea.

It also helps you build your branding using visual approaches, such as icons, animations, colors, and fonts. Furthermore, animated videos are more psychologically appealing and memorable rather than a block of text.

#3. SEO Booster 

If you own a website, having an animated explainer video can help you boost your SEO rankings. There has been a believed-rumour that Google prioritized video content, including websites that embed video.

As your SEO ranking elevates, there will be higher traffic to your website, allowing people to discover your ideas and work. It is also a great approach for subtle sales.

#4. Flexible and Easy to Update

Not only offers the best way to deliver ideas, animated explainer videos are also flexible and easy to update. The behind-the-scenes of an animated explainer video production are done digitally, that’s why it is more flexible.

If any oddity is found in the content, it can be corrected immediately. You just simply edit the parts that need to be fixed, there is no need to start over from the beginning.

#5. Data Said It All

If you are still unsure to use video to explain your craziest idea, let the data talk. According to data statistics by Breadnbeyond, 55% percent of those watch every day, and 78% of people watch videos online every week.

In addition, 71% of customers prefer learning about a product or service through a video. Discovering those facts, 81% of businesses use videos for their marketing strategy.

Given that data, using an animated explainer video as a medium to introduce your idea or product is a great and visionary move.

Wrapping Up

Using an animated explainer video to introduce, promote, or even sell your ideas is not a reckless decision after all. Supported by logical reasons and solid data, video is for sure a promising medium for many purposes.

You can freely choose the type of animated explainer video that you favor the most. You can also contact an explainer video company to help you mesmerize tons of eyeballs.


Andre Oentoro is the founder of Breadnbeyond, the award-winning explainer video services. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order). 

Twitter: @breadnbeyond



Apart from this if you are interested to know more about explainer video for your business then visit our Marketing category