What is SEO?

SEO (Search Engine Optimization) is the process of growing the number of visitors to a website by ranking a website on the first page of Search Engines. The individual expert in it is known as a Search Engine Optimization Expert. One must attend SEO courses in Lahore to become an SEO expert.

There would be basic-level to advance level techniques and things to learn in SEO courses in Lahore. These are the following:

  1. Keyword Research
  2. ON-Page SEO
  3. Technical SEO
  4. OFF-Page SEO
  5. Google Algorithm

Keyword Research

Keyword research is trying to determine the search terms and phrases that your audience type on the search bar in Google and also include those keywords in your content. Posting on your website. There are 9 types of keyword Research:

  1. Short tail keyword
  2. Long tail keyword
  3. Fresh  keyword
  4. Evergreen keyword
  5. Product Defining keyword
  6. Customer defining keyword
  7. Geo-Targeting keyword
  8. LSI keyword
  9. Intent targeting keyword

There are 3 tools to find keywords i.e. Keyword planar, Ahref, SEMRUSH, etc. In SEO courses in Lahore. You can learn and get hands-on experience in keyword research very effectively.

On-Page SEO

On-page SEO talk about SEO techniques and factors focused on optimizing aspects of your website that are under your control. It includes

  1. Optimizing Meta Title and Meta Description
  2. Heading tags
  3. Internal linking
  4. Site maps
  5. Anchor Texts
  6. Alt Text on images

All these techniques are instructed in SEO courses in Lahore. By attending Online SEO courses, one may become an ON page SEO expert.


It is the process of acquiring hyperlinks from other websites to your own. It is to drag traffic from other websites. It includes

  • Profile creation
  • Business listing
  • Web 2.0
  • Guest Posting
  • Book Marking
  • Image sharing
  • Video sharing
  • AD posting
  • PPT & PDF sharing
  • Forum Posting
  • Web. 3.0
  • Q/A Submission

This OFF-page expertise can be learned by taking an online SEO courses in Lahore.

Technical SEO

Technical SEO is all about taming the technical aspects of a website to enhance the ranking of your pages in search engines. Making a website faster more understandable for search engines and, easier to crawl, are the props of technical optimization. It includes

  • Site map XML
  • Site map HTML
  • Robot text file
  • Page load time
  • Optimization of JS & CSS
  • SSL (secure socket layer)
  • Canonical tags
  • Redirection
  • Breadcrumbs
  • Page speed analysis
  • Google search console
  • Google Analytics

Google Algorithm

 The Google algorithm partly uses keywords to control page rankings. SEO is a way to convey to Google that a website or web page is about a particular topic. There are many Google algorithms. The latest is

  1. Panda
  2. Penguin
  3. Hummingbird
  4. Rank brain
  5. page experience update

Each Google algorithm is for a specific purpose that can be understandable by taking SEO courses in Lahore. You can better learn about the latest Google algorithms in the Online SEO courses in Lahore.

Why Take SEO Course to run a business online?

If you are going to run a business, you must learn how to make your product protrude from competitors. You require to target a total number of Google users globally searching for the services or products you are offering. You need to learn how to exclude competition in business. How to win against your competitors. You need tactics to increase sales revenue. You just need to know how to get along to the first page of Google (1st SERP) without disbursing, and how to get your business to the top of Google. Once you know the reality you are never the same, catch the sale and rise your revenue streams, and be the SEO Expert in Lahore. Learning SEO through SEO courses in Lahore means learning one of the major platforms of Digital Marketing.

There is a lot of insight and information only if you attend online SEO courses in Lahore. There are many platforms out there where you can study and learn about SEO courses online.